Marketing professional – job description

Note: This sample job description is provided as an example only. Each section should be carefully updated to reflect your specific requirements prior to being copied and pasted into a GOVPROP job profile.

Marketing manager job description

Job Responsibilities

  • Manage and coordinate all marketing, social media, advertising and promotional activities
  • Conduct market research to determine market requirements for existing and future products and services
  • Analyze of customer research, current market conditions and competitor information
  • Develop and implement marketing plans and projects for new and existing products
  • Manage the productivity of the marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Determine and manage the marketing budget
  • Deliver marketing activity within agreed budget
  • Liaison with media and advertising


  • Marketing plan including strategy and tactics
  • Social media strategy
  • Marketing budget & schedule
  • Newsletters, blogs, press releases, marketing brochures & sheets
  • Corporate capabilities statement & presentation

Education and Experience

  • Business or marketing-related degree or equivalent professional qualification
  • Experience in all aspects of developing and maintaining marketing strategies
  • Technical marketing skills including social media
  • Proven experience in customer and market research
  • Relevant public sector market knowledge
  • Experience with relevant software applications

Out of Scope to the Job

  • Detailed market research
  • Proposal support
  • Graphic design

Interested in any of these federal business opportunities?

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