Basic opportunity marketing information

Basic opportunity marketing information

Here is some of the basic opportunity information that you will want to collect and status in your lead tracking system and for your bid review discussions.

Basic opportunity information

  • Who is the client and what is their name for the opportunity?
  • What is the acquisition type and statement of work?
  • Who are the incumbents and their contract information?
  • What are the key acquisition milestones, the $ value, the current acquisition phase and the key government contacts?

All of this information is necessary to determine if the lead is a fit for your company and to inform your capture and teaming activities.